China has managed to lower the cost of the 2026 World Cup. The cost of hosting the tournament will b…

China has managed to lower the costs: The 2026 World Cup will cost five times less than FIFA’s initial demands. The negotiations regarding the rights to broadcast the world’s most important football tournament have concluded with surprising success for Chinese broadcasters. The total cost of the deal was only $60 million, which is five times less than FIFA’s initial demands. Experts say that Beijing used a tough negotiation strategy, focusing on digital platforms and cost optimization. For the global football market, this is a clear sign that the era of inflated broadcasting costs is coming to an end. Asian partners are setting new financial rules for the game.