Comolli: Without the Champions League, Juventus will hold a sale. But Yıldız is not edible.

Comolli: Juventus will hold a sale of players without the Champions League. But Yılmaz is a non-tradable asset.

Juventus’s sporting director, Damien Comolli, has outlined strict financial measures in case the club fails to qualify for the Champions League. If the club loses its guaranteed European competition revenues, its transfer strategy will need to be revised. Comolli is willing to sell more players than planned, in order to balance the budget and reduce operating costs.

Financial constraints and UEFA requirements mean that there’s no room for improvisation. Participating in the Champions League is not only about prestige, but also about generating revenue, which is crucial for maintaining the club’s competitiveness. Comolli has indicated that if these revenues are lost, the club won’t cling to every contract it has. The sale of players will cover several positions, thereby avoiding debt burdens.

However, there are some exceptions. Kenan Yılmaz is a non-tradable asset. “He’s a future star of the club,” said Comolli. The 19-year-old winger has already shown his value in Serie A. The management intends to build a new era around his talent. At the same time, Juventus hopes to keep Dusan Vlahović. Despite the interest from European top clubs, Turin sees the Serbian forward as a key element in their attack. They plan to move forward together.

Comolli’s strategy is very pragmatic: flexibility in managing the squad, while protecting long-term assets. Juventus is willing to sacrifice its current depth of squad for financial stability. But it doesn’t want to give up players who will determine the team’s future for years to come. Now, every game in the Italian league becomes even more important. It’s not just about winning points, but also about maintaining the team’s strength for years to come.