Okko’s record: 4.5 million viewers and 400,000 followers during the Champions League final.

Okko’s record: 4.5 million viewers and 400,000 subscribers for the Champions League final.

The final of the Champions League between PSG and Arsenal officially became a milestone in Russian digital sports. The platform recorded a peak audience of 4.5 million people, which became an absolute record for football broadcasts within its ecosystem. Even more impressive was the commercial impact: on the day of the decisive match, the number of paid users increased by 400,000. This shows that top-tier sports content remains the main driver of subscription revenue.

The organization’s approach to broadcasting went far beyond standard broadcasting. The producers set up a full-fledged studio in Budapest, turning the analysis section into a comprehensive media show. Renowned experts from around the world and in Russia were involved in the broadcast: Fabio Capello, Jens Lehmann, Stanislav Cherchesov, Yuri Simeonov, and Viktor Gontsarenko. The presence of actors Alexander Petrov and Nikita Efremov added a sense of vitality to the broadcast, attracting viewers beyond the traditional sports audience.

Special attention was given to inclusivity and interactivity. For the first time, viewers had the option to choose their preferred format of broadcasting: commentary in Tifflok format for those with visual impairments, or specialized audio channels where commentators openly supported one of the teams. This approach not only expanded the reach but also recreated the atmosphere of a stadium, where the stands were divided into two opposing camps.

The success of this Champions League final clearly demonstrates the evolution of sports media products. Modern broadcasts are no longer just images from the field, but rather comprehensive ecosystems with flexible formats, expert analysis, and high-quality broadcasting. It is expected that this experience will become the standard for all top-tier tournaments in the coming seasons, ultimately eliminating the divide between digital platforms and traditional sports broadcasting.