Kort on his shoulders: Djokovic arrived at the Roland Garros wearing a jacket with real grass lining.

Jokovic arrived at the Roland Garros tournament wearing a jacket made of real grass.
Jokovic has already stolen the show at the Roland Garros tournament. Nole arrived at the match wearing a jacket made of grass.
Lacoste has designed a custom outfit for Jokovic. They turned real grass into a useful material for making the jacket.
—Wow!
Tournament: Tel | hre
In modern tennis, the line between sportsmanship and marketing becomes blurred. This case from Lacoste is a perfect example of this. The Serbian team is known for creating media attention. Nole knows how to turn any match into a big event. Such custom designs not only attract media attention, but also highlight the status of the tournament and the player himself. It’s just a matter of wondering what visual strategy the brand will use in the decisive matches at the Paris clay courts.